When Growth Stalls, You Don't Need Motivation
— You Need a Diagnosis
Most B2B companies don't realize their marketing is misaligned until growth stalls. We identify the root cause. You implement with confidence.
What's Blocking Your Growth?
Sales and marketing operate without a unified revenue system
Messaging doesn't match the buyer's journey
Strategy says one thing, messaging says another
The Cost of Marketing Misalignment
- Sales and marketing pursuing different accounts
- Messaging doesn't match how buyers actually buy
- Tactics implemented without coherent strategy
A Structured, Evidence-Based Diagnostic Approach
01
A Clear Diagnosis
02
A Unified Revenue Narrative
03
A Prioritized Roadmap
04
Leadership Clarity
The Marketing Alignment Audit Is Built For:
- Founders who feel growth should be higher
- CEOs who want clarity before investing in new hires or agencies
- CROs and CMOs who need alignment across teams
- Revenue leaders inheriting a fragmented system
- Organizations preparing for scale, funding, or repositioning
If you're tired of guesswork, conflicting opinions, or “motivation” disguised as strategy — this is for you.
Why Tom?
Diagnostic Growth Strategist with 15+ Years of Senior Revenue Leadership
Tom Opp is a former CRO, CMO, VP of Sales & Marketing, and General Manager with deep experience transforming underperforming teams into aligned, high-performance growth engines.
He doesn't offer coaching or generic advice — he delivers a clinical audit that exposes the root cause issues behind stalled performance and the structural changes required to move forward with confidence.
Former CRO, CMO, VP Sales & Marketing, and GM leading high-impact revenue teams.
Frequently Asked Questions
What exactly is the Marketing Alignment Audit?
It’s a structured, evidencebased diagnostic that reveals why your revenue has stalled and what must change to restore scalable growth. The audit identifies misalignment across strategy, messaging, buyer journey, sales, marketing, data, and execution — and delivers a clear, prioritized roadmap. I diagnose and recommend. Your team or existing partners execute.
Do you implement the recommendations?
No. My role is strictly diagnostic. I provide the clarity, roadmap, and structural recommendations — and your internal team or your existing B2B contractors and agencies own 100% of the implementation. If you want strategic oversight during execution, we can discuss advisory or fractional leadership support, but I do not perform delivery work.
How is this different from hiring a consultant or coach?
Most consultants blend strategy with execution. Coaches focus on motivation and behavior. This audit is neither. It is a clinical diagnostic led by a former CRO/CMO. You receive clarity, alignment, and a prioritized action plan — not ongoing implementation, campaign work, or operational management. Your team or partners carry the work forward.
What size or type of companies is this for?
The audit is designed for B2B organizations where growth has slowed, messaging is inconsistent, or sales and marketing feel misaligned. Typical clients range from $3M to $50M + in annual revenue and already have internal teams or external partners who will execute the roadmap.
How long does the audit take?
Most audits are completed in 2–3 weeks, depending on access to materials and team availability. The process is structured and efficient, with minimal time required from your team.
What will we walk away with?
You’ll receive a complete clarity package, including:
- Alignment Scorecard
- Messaging & BuyerJourney Assessment
- Revenue System Map
- RootCause Analysis
- Priority Roadmap
- Structural Recommendations
- Leadership Debrief
These deliverables equip your team or your existing partners to execute with confidence.
Is this focused on marketing, sales, or both?
Both — because revenue problems rarely live in just one function. The audit examines the entire revenue engine and identifies where alignment has broken down. Execution of the roadmap remains with your internal team or your current B2B partners.
Will this require a lot of time from my team?
No. Your team typically spends 2–4 hours total across interviews and material sharing. I handle the diagnostic work; your team and partners handle implementation afterward.
What does the process look like?
1.Kickoff & Intake — Align on goals and gather materials.
2.Leadership & Team Interviews — Short, focused conversations.
3.Review of Existing Materials — Messaging, CRM data, funnel metrics, etc.
4.Diagnostic Analysis — Identify misalignment and rootcause issues.
5.Roadmap & Recommendations — Clear, prioritized action steps.
6.Leadership Debrief — Ensure your team and partners are ready to execute.
Implementation is handled entirely by your internal team or existing B2B contractors and agencies.
Why should we trust your diagnosis?
Because it’s grounded in 15+ years as a CRO, CMO, VP Sales & Marketing, and GM — leading teams through the exact alignment challenges you’re facing now. This isn’t theory or guesswork. It’s pattern recognition from real revenue leadership. And because I don’t sell implementation, the recommendations are unbiased and focused solely on what will move the business forward.
